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Vierra
Vierra
DIGITAL DESIGN
DIGITAL DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
WEB DESIGN
WEB DESIGN
WEB DESIGN
START-UP
START-UP
START-UP
SAAS
SAAS
SAAS
WEB APP
WEB APP
WEB APP
My Role
My Role
My Role
UX design: UI UX Audit and fixes
Social media assets: 10 Social media banners, 4 Hiring post banners, Email signature branding
Communication: Presenting to 5+ stakeholders for revision
UX design: UI UX Audit and fixes
Social media assets: 10 Social media banners, 4 Hiring post banners, Email signature branding
Communication: Presenting to 5+ stakeholders for revision
UX design: UI UX Audit and fixes
Social media assets: 10 Social media banners, 4 Hiring post banners, Email signature branding
Communication: Presenting to 5+ stakeholders for revision
Project Context
Project Context
Project Context
Jan 2025 - Dec 2025 (part-time) UI/UX Designer at Vierra Digital
Design Team: Solo
Jan 2025 - Dec 2025 (part-time) UI/UX Designer at Vierra Digital
Design Team: Solo
Tools
Tools
Tools
Figma
Adobe Suite
Figma
Adobe Suite
Summary
Summary
Summary
Redesigning Vierra's website for better UI/UX, designing various social media assets and improving branding.
Redesigning Vierra's website for better UI/UX, designing various social media assets and improving branding.
Background
Background
Background
Vierra was an early-stage start-up, an agency in the digital marketing and lead generation space. They offered social media marketing, and services like web design. They had a web-app which was in development. And their goal was to generate more clients through finishing their web-app. And have a social media presence to scale their business.
Vierra was an early-stage start-up, an agency in the digital marketing and lead generation space. They offered social media marketing, and services like web design. They had a web-app which was in development. And their goal was to generate more clients through finishing their web-app. And have a social media presence to scale their business.
Problem
Problem
Problem
Their website had been redesigned, but their social media didn’t align with the new brand. The site/web app also had UI/UX issues—unclear messaging, inconsistent fonts, and grammar errors—risking lost customers quickly. Vierra asked me to strengthen their social media presence, refine their concept, improve UI/UX, and expand the web app across devices.
Their website had been redesigned, but their social media didn’t align with the new brand. The site/web app also had UI/UX issues—unclear messaging, inconsistent fonts, and grammar errors—risking lost customers quickly. Vierra asked me to strengthen their social media presence, refine their concept, improve UI/UX, and expand the web app across devices.
Results
Results
Results
Design highlights:
UI/UX enhancements: Redesigned their landing page fixing 12+ UI/UX problematic areas.
Social media assets: Designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub.
Created email signature banner for brand consistency.
Recruitment assets: Created 2 recruitment banners and 6 LinkedIn post variations which lead to 4+ people being recruited.
Prototyping: Designed and implemented a blog system, enabling scalable content publishing and improving long-term content and SEO strategy.
Design highlights:
UI/UX enhancements: Redesigned their landing page fixing 12+ UI/UX problematic areas.
Social media assets: Designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub.
Created email signature banner for brand consistency.
Recruitment assets: Created 2 recruitment banners and 6 LinkedIn post variations which lead to 4+ people being recruited.
Prototyping: Designed and implemented a blog system, enabling scalable content publishing and improving long-term content and SEO strategy.
Project Scope
Project Scope
Main Tasks
Project Scope - Main Tasks
Main Tasks
I was tasked with refining UI/UX issues, enhancing and evolving the web app, and designing responsive layouts for new pages, along with creating social media assets. My expectations within the timeframe was to make the web app more responsive and support them with social media assets. As well as gauge my expertise to improve (UI/UX) what they had.
I was tasked with refining UI/UX issues, enhancing and evolving the web app, and designing responsive layouts for new pages, along with creating social media assets. My expectations within the timeframe was to make the web app more responsive and support them with social media assets. As well as gauge my expertise to improve (UI/UX) what they had.
Deliverable. 1
Deliverable. 1
12 UI/UX Problems Fixed on Landing Page
Deliverable. 1 - 12 UI/UX Problems Fixed on Landing Page
12 UI/UX Problems Fixed on Landing Page
I improved their main landing page by fixing 12 UI/UX problematic areas. Their main landing page had many problems including an unclear value proposition, wrong fonts, spacing as well as spelling and grammar errors. The changes made the page visually uniform and easier to understand.
I improved their main landing page by fixing 12 UI/UX problematic areas. Their main landing page had many problems including an unclear value proposition, wrong fonts, spacing as well as spelling and grammar errors. The changes made the page visually uniform and easier to understand.
Deliverable. 2
Deliverable. 2
8 Social Media Banners and Email Branding
Deliverable. 2 - 8 Social Media Banners and Email Branding
8 Social Media Banners and Email Branding
I followed an iterative process and designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub. I also generated signature banners for email. I took colours, fonts and visual elements from their main landing page so that everything felt related to each other. These brand assets created a consistent brand presence across channels.
I followed an iterative process and designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub. I also generated signature banners for email. I took colours, fonts and visual elements from their main landing page so that everything felt related to each other. These brand assets created a consistent brand presence across channels.
Deliverable. 3
Deliverable. 3
2 Recruitment Banners and 6 Linkedin Posts
Deliverable. 3 - 2 Recruitment Banners and 6 Linkedin Posts
2 Recruitment Banners and 6 Linkedin Posts
I delivered a focused recruitment campaign by designing 2 high-impact banners and 6 LinkedIn posts, by following an iterative design process. Giving the team versatile, platform-ready assets to attract and engage potential candidates.
I delivered a focused recruitment campaign by designing 2 high-impact banners and 6 LinkedIn posts, by following an iterative design process. Giving the team versatile, platform-ready assets to attract and engage potential candidates.
Prototyping
Prototyping
High-Fidelity Wireframes for 3 Screen Sizes
Prototyping - High-Fidelity Wireframes for 3 Screen Sizes
High-Fidelity Wireframes for 3 Screen Sizes
Vierra wanted to expand their web app across multiple devices and further evolve their platform. I supported this by designing a blogging system with responsive wireframes for 3 different screen sizes. I began with low-fidelity designs and gradually refined them into high-fidelity versions through iteration. The new blogging system enabled the introduction of SEO-driven content. For the UI, I reused key elements from their existing landing page—such as fonts, colours, and layout styles—to ensure visual consistency and create a cohesive experience across all pages.
Vierra wanted to expand their web app across multiple devices and further evolve their platform. I supported this by designing a blogging system with responsive wireframes for 3 different screen sizes. I began with low-fidelity designs and gradually refined them into high-fidelity versions through iteration. The new blogging system enabled the introduction of SEO-driven content. For the UI, I reused key elements from their existing landing page—such as fonts, colours, and layout styles—to ensure visual consistency and create a cohesive experience across all pages.
Results
Results
I successfully evolved the concept by adding new features and pages. Fixed UI/UX issues, and added branding across social media.
Results - I successfully evolved the concept by adding new features and pages. Fixed UI/UX issues, and added branding across social media.
I successfully evolved the concept by adding new features and pages. Fixed UI/UX issues, and added branding across social media.
01. 8 Social media channels and emails branded
01. 8 Social media channels and emails branded
01. 8 Social media channels and emails branded
I improved their branding across social media by introducing consistent branding elements.
I improved their branding across social media by introducing consistent branding elements.
02. 1 New blogging feature added
02. 1 New blogging feature added
02. 1 New blogging feature added
I evolved their prototype by introducing a blogging system with responsivity across devices. This brings opportunities for SEO.
I evolved their prototype by introducing a blogging system with responsivity across devices. This brings opportunities for SEO.
03. 4+ People recruited
03. 4+ People recruited
03. 4+ People recruited
I helped them recruit more people by designing social media assets for LinkedIn.
I helped them recruit more people by designing social media assets for LinkedIn.
Testimonials
Testimonials
Feedback for This Project
Testimonials - Feedback for This Project
Feedback for This Project
See testimonials for this project from former Vierra colleagues.
See testimonials for this project from former Vierra colleagues.
"Not only does he have competent design skills but also a thoughtful and team player mindset who makes him an excellent addition for any organization."
Co-founder, Vierra
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