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vierra
vierra
DIGITAL DESIGN
DIGITAL DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
WEB DESIGN
WEB DESIGN
WEB DESIGN
START-UP
START-UP
START-UP
SAAS
SAAS
SAAS
WEB APP
WEB APP
WEB APP
My Role
User research: Competitor
analysis and Design patterns research
UX design: UI UX, Responsive design, Social media assets
Communication: Presenting to 5+ stakeholders
User research: Competitor
analysis and Design patterns research
UX design: UI UX, Responsive design, Design systems, UI kits, WCAG Accessibility inclusion
Communication: Presenting to 15+ stakeholders
User research: Competitor
analysis and Design patterns research
UX design: UI UX, Responsive design, Design systems, UI kits, WCAG Accessibility inclusion
Communication: Presenting to 15+ stakeholders
Project Context
Jan 2025 - Dec 2025
Design Team: Solo
Jan 2025 - Dec 2025
Design Team: Solo
Tools
Figma
Adobe Suite
Figma
Adobe Suite
Summary
Transforming Vierra’s social branding across 8 channels and optimising their landing page.
Transforming Vierra’s social branding across 8 channels and optimising their landing page.
Background
Vierra was an early-stage start-up, an agency in the digital marketing space. They offered social media marketing and services like web design. They had a web-app which was in development. And their goal was to generate more clients through finishing their web-app. And have a social media presence to scale their business.
Vierra was an early-stage start-up, an agency in the digital marketing space. They offered social media marketing and services like web design. They had a web-app which was in development. And their goal was to generate more clients through finishing their web-app. And have a social media presence to scale their business.
Problem
Vierra’s web app/website had several UI/UX issues, including an unclear value proposition as well as spelling and grammar errors. The brand also lacked cohesive assets for social media. Vierra asked me to strengthen their social media presence, refine and evolve the existing concept, improve the overall UI/UX, and expand the web app to more devices.
Vierra’s web app/website had several UI/UX issues, including an unclear value proposition as well as spelling and grammar errors. The brand also lacked cohesive assets for social media. Vierra asked me to strengthen their social media presence, refine and evolve the existing concept, improve the overall UI/UX, and expand the web app to more devices.
Results
Design highlights:
UI/UX enhancements: Redesigned their landing page fixing 12+ UI/UX problematic areas.
Social media assets: Designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub.
Created email signature banner for brand consistency.
Recruitment assets: Created 2 recruitment banners and 6 LinkedIn post variations which lead to 4+ people being recruited.
Prototyping: Designed and implemented a blog system, enabling scalable content publishing and improving long-term content and SEO strategy.
Design highlights:
UI/UX enhancements: Redesigned their landing page fixing 12+ UI/UX problematic areas.
Social media assets: Designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub.
Created email signature banner for brand consistency.
Recruitment assets: Created 2 recruitment banners and 6 LinkedIn post variations which lead to 4+ people being recruited.
Prototyping: Designed and implemented a blog system, enabling scalable content publishing and improving long-term content and SEO strategy.
Project Scope
Project Summary
Project Scope - Project Summary
I was tasked with refining UI/UX issues, enhancing and evolving the web app, and designing responsive layouts for new pages, along with creating social media assets. I discussed what I had to do with leadership. I then collaborated with team members to present, discuss, and refine designs. My expectations within the timeframe was to make the web app more responsive and support them with social media assets. As well as gauge my expertise to improve what they had.
I was tasked with refining UI/UX issues, enhancing and evolving the web app, and designing responsive layouts for new pages, along with creating social media assets. I discussed what I had to do with leadership. I then collaborated with team members to present, discuss, and refine designs. My expectations within the timeframe was to make the web app more responsive and support them with social media assets. As well as gauge my expertise to improve what they had.
Deliverable. 1
12 UI/UX Problematic Areas Fixed
Deliverable. 1 - 12 UI/UX Problematic Areas Fixed
I improved their main landing page by fixing 12 UI/UX problematic areas. Their main landing page had many problems including an unclear value proposition, wrong fonts, spacing as well as spelling and grammar errors. The changes made the page visually uniform and easier to understand.
I improved their main landing page by fixing 12 UI/UX problematic areas. Their main landing page had many problems including an unclear value proposition, wrong fonts, spacing as well as spelling and grammar errors. The changes made the page visually uniform and easier to understand.
Deliverable. 2
8 Social Media Banners and Email Branding
Deliverable. 2 - 8 Social Media Banners and Email Branding
I followed an iterative process and designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub. I also generated signature banners for email. I took colours, fonts and visual elements from their main landing page so that everything felt related to each other. These brand assets created a consistent brand presence across channels.
I followed an iterative process and designed 8 brand assets including banners for LinkedIn, Facebook, Twitter, YouTube, Discord and GitHub. I also generated signature banners for email. I took colours, fonts and visual elements from their main landing page so that everything felt related to each other. These brand assets created a consistent brand presence across channels.
Deliverable. 3
2 Recruitment Banners and 6 Linkedin Posts
Deliverable. 3 - 2 Recruitment Banners and 6 Linkedin Posts
I delivered a focused recruitment campaign by designing 2 high-impact banners and 6 LinkedIn posts, by following an iterative design process. Giving the team versatile, platform-ready assets to attract and engage potential candidates.
I delivered a focused recruitment campaign by designing 2 high-impact banners and 6 LinkedIn posts, by following an iterative design process. Giving the team versatile, platform-ready assets to attract and engage potential candidates.
Prototyping
High-Fidelity Wireframes for 3 Screen Sizes
Prototyping - High-Fidelity Wireframes for 3 Screen Sizes.
I evolved their prototype by creating a blogging system. I started with low fidelity wireframing. After many iterations I delivered 3 responsive wireframes for their blog system. This overall expanded their web app's features and helped bring in SEO content. Again I took elements from their landing page, such as fonts, colours and layouts. And put them into this page so the pages felt like they are related.
I evolved their prototype by creating a blogging system. I started with low fidelity wireframing. After many iterations I delivered 3 responsive wireframes for their blog system. This overall expanded their web app's features and helped bring in SEO content. Again I took elements from their landing page, such as fonts, colours and layouts. And put them into this page so the pages felt like they are related.
Results
I successfully evolved the concept by adding new features and pages. fixed UI/UX issues, and added branding across social media.
Results - I successfully evolved the concept by adding new features and pages. fixed UI/UX issues, and added branding across social media.
01. 8 Social media channels and emails branded
I improved their branding across social media by introducing consistent branding elements.
I improved their branding across social media by introducing consistent branding elements.
02. 1 New blogging feature added
I evolved their prototype by introducing a blogging system with responsivity across devices. This brings opportunities for SEO.
I evolved their prototype by introducing a blogging system with responsivity across devices. This brings opportunities for SEO.
03. 4+ People recruited
I helped them recruit more people by designing social media assets for LinkedIn.
I helped them recruit more people by designing social media assets for LinkedIn.
Testimonials
Feedback for This Project
Testimonials - Feedback for This Project
See testimonials for this project from former Vierra colleagues.
See testimonials for this project from former Vierra colleagues.
"Not only does he have competent design skills but also a thoughtful and team player mindset who makes him an excellent addition for any organization."
Co-founder, Vierra
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